Thursday, 17 December 2009

Directors commentary - 17th December 2009

This is the directors commentary, a recording of the documentary voiced over by myself explaining some of the decisions and processes that went into producing it to help further evaluate my work. This is also an extra feature on the DVD.


Tuesday, 15 December 2009

Evaluating my piece - 15th December

As well as the audience feedback i have recieved and reflected on, i decided to evaluate my production further by answering some evaluation questions and producing a directors commentary

In what ways does your media product use, develop or the challenge forms and conventions of real products?

My documentary conforms to the generic conventions of investigative documentaries. It poses an argument in an unbiased way using a combination of talking head and voice over’s put across through sophisticated language providing the audience with an unbiased explanation of the argument. It also makes use of interviews with experts and Mise En Scene to provide professional opinion to sway their views whilst at the same time conforming to their expectations in attire and general Mise En Scene. Also conforming to the conventions of the investigative genre I have used footage shot for other purposes as well as establishing shots and panning shots of the local area to give meaning to dialogue being spoken acting as visual aid for the audience as well as means of breaking up the dialogue so as the audience do not grow tired of watching a person talk to a camera. I have used quick cuts and fades between each clip to keep the continuity of piece flowing and excluded for abrasive edits such as spirals and wipes that feature more in other genres for visual effect. In my soundtrack I have used upbeat music that drives the footage yet does not distract the audience from the dialogue spoken. The music is also contemporary and appealing to younger generations yet still accessible by older viewers.

I have also developed the conventions of a typical, hard hitting and serious investigative documentary that holds little interest in the student aged viewer. To do this I have included an upbeat soundtrack and kept the dialogue educated yet not sophisticated to a point where it is inaccessible by student viewers.

How effective is the combination of your main product and ancillary texts?

The production of my ancillary projects has enabled my documentary to become a media package combining both the documentary footage destined for television as well as advertisements in both the radio times and most national newspapers. These advertisements and the review in the magazine would hype up the documentary in the public eye, getting it noticed and thus attracting more viewers. As I have explained in my research, viewing figures are extremely important to the institutions as they increase the eventual profit made by the documentary and thus its success (at least in their eyes). I feel my advertisement and review will be an effective combination as they will attract the attention of readers of both publications and attract them to view my documentary.

What have you learned from audience feedback?

The audience feedback I have received has helped me develop my documentary from a poor production to what it is now. Collecting together a focus group of people in my class, I showed them the first rough cut of my documentary. They advised me that the interview was too long and that it featured a number of stammer’s and unnecessary information and ramblings. They also advised me that the scenic shots along side the voice over’s became repetitive and boring and they felt that some footage of a big cat hunting or footage caught of big cats roaming the UK would be better placed as visual aids and make my piece more appealing. Having made those changes I received a lot of positive feedback from YouTube viewers after posting my video online, which reassured me that the changes had improved my documentary. One comment I have received a number of times though is that I speak too fast in both talking head and voice over’s. If I were to recreate my documentary this is something I would take care to avoid as sometimes the dialogue was unclear.

How did you use media technologies in the construction and research, planning and evaluation stages?


The main media technology I madder use of during all the stages of my production was the internet. For my research it provided me with pages of notes, audience’s theories and examples of how documentary conventions can be implemented helping me understand them better. During the construction stage of my production I was able to access maps of Cannock Chase cross referencing them with various blogs set up online to work out a route and various locations that would be idyllic for filming. I also used the internet as a means to distribute my final production. Posting it on YouTube, I then posted a number of forums online to advertise my production and attract audience feedback. For my construction I used a number of media technologies such as a camera to film both the interview and all other shots such as establishing shots and medium shot of the talking head onto tape. For my interview I used a microphone that took power directly form the camera to boost the sound quality of the interview so that it was not to quiet. To edit the footage I used an apple Mac laptop and the imovie software that comes standard with the equipment (though I realise my end product would have looked more professional had I used Final Cut Pro, this software was not available to me). I then used a culmination of the laptop and the internet to upload my piece onto YouTube.

Audience Feedback - 15th December 2009

Audience feedback is an integral part of improving any production and it is something I have used both to help fine tune my final production and to evaluate it in hindsight picking up on any mistakes I would have rectified were I to redo it.

For my first couple of edits I formed together a focus group of students in my class where we each compared one another’s pieces and reflected upon them suggesting improvements. This was useful as it enabled me to judge how my piece was received as well as identify area’s which needed improvement

From the perspective of evaluating my piece post production, I uploaded it onto YouTube and posted a link both on facebook and the student room to attract viewers and their comments. These comments would help me understand how my piece was received and indentify the good and bad traits in it.

Here were some of the comments I received:





These comments mainly reflected the views of the focus group and my own views that the dialogue in places was too fast. It also gave me an insight into the positive reception my piece has received giving me the confidence that I have produced an entertaining and informative piece that also educates, the purposes of documentaries ad the charter of the BBC.

FInal piece - 14th December 2009

This is my final piece uploaded onto YouTube from the laptop:



Overall I am please with the piece. I feel the Mise En Scene of the forest as well as the “outdoor” clothing I am wearing help to convey a sense of authority on woodland information, more so than a suit and office would have. I also feel the establishing shots work well to keep the interest of then audience as well as convey the beauty of the Chase.

Though I am disappointed in the lack of interviews I managed to undertake, I still feel the one have filmed is informative, interesting and not too long. Had I had the resources and time, I would have travelled to Kent to interview Neil Arnold personally.

The only other fault that I would have rectified if I were to recreate my piece is the dialogue which I and those to whom I have shown it as well as YouTube viewers agree is too fast in places and hard to understand.

Producing my docuemntary - 11th December 2009

Having contacted my interviewee’s I then set about planning my documentary. Using all that I had learnt from watching other documentaries both large and small scale I set about creating my piece.

First I set an interview date with Mr Fletcher and headed too see him in his office. There he discussed what his course was about and his investigations into the local legend explaining his point of view on it. Then he agreed to participate in a filmed interview so after setting up the camera and microphone to shoot a medium shot of him, he began to relate in short the half hour discussion we had just had.

Now that I had the core interview for my extract I set about writing up a script to read out on camera and plan a route and day for filming. Unsure of exactly what establishing shots I wished to use I felt it impractical to draw up a story and instead headed onto the Chase one morning with the intent of finding locations ideal for what I planned to produce.



After a day of filming the script and a huge range of establishing shots I then headed home and edited it together adding in voice over’s and the interview. I then showed this first cut to a focus group of friends who unanimously agreed that it focussed too much on the interview and too much time was spent watching Mr Fletcher talk into a camera. On the positive side though they liked the talking head and establishing shots and agreed the music worked well.

Taking on board their advice I began to look on YouTube for some footage shot primarily for other purposes that could be useful for my production. After contacting the owners of these clips of footage and explaining what I was doing and gaining their permission to use the clips, I edited them into my piece.

Upon showing the same focus group the amended version they immediately commented on the improvements and unanimously agreed it was a good production.

Monday, 14 December 2009

Ancillary production - magazine article - 8th December 2009

As well as a newspaper advert I also decided to produce a magazine article promoting the documentary. This article took the form of an interview with the documentary’s creator Paul Boden (me) from the perspective of an anonymous journalist. In this I conformed to the conventions set by periodical (magazine) based interviews in that the interviewer not only describes and recounts the interview but adds a personal twist too it in order to engage the reader.

This is my magazine article, set out in a way that incorporates the pictures with the eye catching heading.



This article is an effective means of advertising my production as it features as a double page spread in one of the most read TV listings magazines in the country (The Radio Times).

The article, as well as advertising the production, gives an insight into the producer behind it's creation giving the audience a better understanding prior to the program. the relativly secretive answers and cliff hanger statements help intrigue the audience and would serve to add to the list of perspective viewers.

Friday, 11 December 2009

Anciallry production - Newspaper Advert - December 7th 2009

Alongside the production of a documentary I am to create a series of advertisements for my documentary to serve as ancillary additions to my production as a whole as well as reflect the understandings I have gained of audience theories, there consumption of media as well as the ways in which different media is produced for specific people.

The first of these ancillary pieces is a newspaper advertisement for my documentary.

Ancillary Production – Newspaper Advertisement

As I have come to realise through my research into media institutions, the publicity and promotion methods behind documentaries are key to their reception and thus success. As success and viewing figures create money institutions such as the BBC and film production companies set aside time and resources to advertise their productions and make them noticed.

One way in which documentaries are brought to public attention is through print advertising. Print advertising can appear in a number of different mediums ranging from periodicals such as “Men’s Health” fitness magazine to daily papers or even TV listings magazines depending upon the theme of the documentary and its target audience. For example a documentary on Cantonese cooking is likely to appear in “Good Food Magazine” to be received by an audience of cooking enthusiasts as opposed to “MBUK” a magazine focussed on mountain biking. It is also unlikely that an advert for new suspension forks is likely to appear in a food magazine, it all comes down to the perspective target audience of the production, information that is often acquired through methods such as questionnaires and demographics research.

As I have established through audience research I have carried out, I will be aiming my documentary at a mature audience of men who are likely to be more educated and in higher paid jobs than most of society. With that in mind I decided I would feature my article in a newspaper such as the Daily Telegraph or The Times (papers read by the more educated sections of society) in order to access as much of my target audience possible. Had I decided to publish my advertisement in a tabloid paper such as the Sun or the News of the World, my advertisement would not have accessed as larger number of my primary target audience as the readership of tabloid papers tends to favour toward manual workers. In this I have used the research I carried out into audience reception theories and demographics in order to access the medium most preferable for my advertisement.

For the content of my advertisement I studied a number of style models from broadsheet newspapers in order to gain an insight into the graphology and lexis featured in advertisements in order to grab attention and advertise documentaries.



This was an advertisement in the guardian for the documentary “Ice Road Truckers” on the history channel. The main feature of this advertisement is the text “TRUCKING HELL” an eye grabbing pun that attracts attention and relays the suspense and awe of the documentary. Alongside this lexis, imagery can be seen in the form of a truck giving meaning to the text and adding to the visual appeal of the piece. In the corner we can see a box of information detailing the documentaries title, the fact that it is a new series and what time it is being broadcast. In this is also the channel logo so viewers know where and when to watch this documentary. As an advertisement I feel it is effective in attracting attention with the large print title and shocking content of it. I also feel it relays the necessary information without overloading the audience with facts and figures and distracting them away from the imagery. In my advertisement I intend to create a similar level of shock to attract the attention of casual readers, flicking through the paper.

This is my first attempt at an advertisement.



Though it certainly does attract attention through shock, I feel maybe the content is a little too graphic for a daily paper and would likely offend, even if it were passed by the advertising standards agency. The imagery of a mutilated corpse and rhetorical question on the legitimacy of the legend certainly act as an effective advertisement for the documentary and I feel that the use of a rhetorical question in relation to a shocking image would be an effective theme for my advert. I also feel the text I have used is a little too overpowering and large and looks a little tacky. But as to the content of the lexis I feel it pulls readers in with declarative statements such as the truth, as well as giving the necessary information such as the time of broadcast and the channel.

This is my second attempt at an advertisement



The image I have used here serves to grab attention and shock, though not on an offensive level like my previous attempt. The snarling, aggressive image of the black leopard works well in relation to the rhetorical question “Woodland Creature?” this will work to create associations in the mind of audiences of small woodland creatures such as squirrels and deer and the alieness of such a ferocious creature. The aggressiveness of the image would also serve to create fear in the audience of what may exist in the local area which from an institutional point is good as fear sells. Once again I have used engrossing lexis such as “exposed” in order to attract the audience to my documentary.
However I feel the text in this example is to small and not eye catching. In the case of the ice truck advert, the text is big and eye catching, unlike the small text I have used.

This is my final newspaper advertisement



In this example I have included the addition of a headline rhetorical question in order to attract attention. I have also emboldened the text so it stands out more.

I feel as an advertisement it is effective in grabbing the attention of readers and creating a sense of fear induced curiosity that is fuelled by the definitive statement “exposed”. From this I feel audiences will be intrigued to discover the truth and thus watch my production.

My advertisement is likely to feature in the bottom half of a broadsheet paper as advertising space is expensive and the BBC do not dedicate huge resources to lower digital branch channels such as BBC 4.

Contacting interviewee’s - 5th December 2009

In order to gain the opinions on various professionals in my piece, I contacted a forensics lecturer, the local forestry commission, researcher and author Neil Arnold of the Kent Big Cat Research Facility and the local papers.

I sent emails to all the mentioned parties, except the forensics lecturer whom I visited in his office. In these emails I explained who I was and the purpose of my documentary and the need of their assistance.

The responses I received were varying. Out of the eight local papers I contacted I had only this back from the Stafford Express and Star:

Hello Paul,

Thanks for your email. I am afraid as the Stafford reporter I have not been
involved in any stories relating to the beast of the chase.

However, having once worked in the Cannock office of the Express & Star I
can tell you that I do not believe the beast exists at all. If you look
simply at the fact the Chase is a managed working forest with thousands of
visitors each year there is no way any kind of beast could survive without
being seen and then dealt with.

In my personal opinion the beast of the chase has been whipped up by some of
our rival newspapers, who are less interested in real journalism as they are
writing this kind of tabloid drival. I for one think our time could be
better spent investigating real life issues like the failings of Stafford
Hospital, which escaped most of the newspapers until last year.

They are often assisted with these stories by individuals who run paranormal
websites etc who stand to benefit by any publicity and so they approach the
newspapers they know are willing to run the stories and so the myth feeds
itself.

I would not want to appear in any documentary as I have had no first hand
dealings with the story but I know the Chase Post, based in High Green
Court, Cannock have done many outlandish stories about this so-called beast
so they might be the best ones to approach.

Good luck with the coursework and if you manage to interview anyone give
them a hard time from me as this kind of story does nothing for the
reputation of hard working local journalists who are trying to do a proper
job.


Best regards,
Shaun Lintern
Journalist
Stafford Express & Star
Tel: 01785 273917


Not a good start to my contacting of interviewees, though at least I had a condemning view of the debate that I could include in my documentary.

The next reply I received was from the forestry commission who had this too say
:

Sorry Paul but due to large work loads and staff illnesses we will not be able to help you at the present time.

Andy

Andy Coggins
Visitor Services Manager - Cannock Chase
Forestry Commission
West Midlands District Office
Lady Hill
Birches Valley
Rugeley
Staffs
WS15 2UQ
Tel 01889 586 593
Fax 01889 574 217
andy.coggins@forestry.gsi.gov.uk


Things were looking bleak as nobody seemed to be interested in participating my documentary, and then I received the following reply from Neil Arnold in Kent.


Hi Paul,

I will gladly be of assistance so find here my statement, regarding big cats. If you have any further questions feel free to ask.

I have researched exotic cats in the wilds of the UK for more than twenty years and and a full-time researcher and author. I have often found it most baffling that such reports are still treated with scepticism and painted with the brush of mystery. There is no mystery as to why large exotic cats roam the UK.

A majority of the animals seen in the wilds today are offspring of many animals which were released/escaped during the 1960s, '70s and early '80s. During the 1960s it was very easy to obtain large exotic cats, such as puma, lions, servals, from places such as London department store Harrods, or via pet shops and dealers. In 1976 a law was introduced - the Dangerous Wild Animals Act - which meant that anyone who owned a cat had to pay expensive license fees to keep their 'pets'. Many were turned away from zoo parks, whilst other owners released such animals into local woods.

However, there are many reports on records of large cats roaming the wilds several centuries previous. Again, these would be escapees from private collections and travelling menageries which were in abundance during the Victorian period. Lions and tigers however, DO NOT roam the UK countryside despite a handful of reports. Lions seek a pride and both cats would seek larger prey. On any rare occasion when a lion or tiger escapes from a zoo, they are usually recaptured or shot dead.

There are three main species of large cat in the UK.
1) Black leopard - this cat is often known as the 'panther', but a 'panther' is NOT a species of animal but a term used to describe a black leopard or black jaguar. There is no evidence to suggest the jaguar ( a South American 'big cat' roams the UK). The black leopard is the same as a 'normal' leopard. Native to parts of Africa and Asia these cats were purchased by those who wished to flaunt their sexy and symbolic animals through the streets of places such as London. It is rare to find reports of 'normal' leopards in the UK, this is because the pairing of male and female black leopards only produce black offspring. The leopard has a dark coat due to a skin pigemnt known as melanin. However, it certain light the rosettes can be seen to bleed through the darkness of the coat. The leopard reaches up to around five-feet in length, has a very long, curving tail and hunts by night, solitary and lays up in trees where it is known to stash prey. A black leopard has ben seen around Cannock Chase.

2) The puma (mountain lion, cougar) - native to parts of the USA and Canada this IS NOT oficially a 'big cat' roar it cannot roar like the lion, tiger, leopard and jaguar, instead it emits a piercing scream. The puma can also reach up to around five-feet in length, it's coat is fawn-tan with a white underside, young have spots which fade with maturity. There IS NO such thing as a black puma.

3) The lynx - once native to the UK a few thousand years ago, the lynx is mainly identifiable by its short, stubby tail, and large tufted ears. The lynx appears leggy in appearance, has a thick mottled coat which ranges from silvery-reddish-grey. It emits a bird-like chirp. The lynx now roams parts of Europe.

Smaller cats also roam the UK, mainly Jungle Cat, which is able to breed with a domestic cat.

Main prey: Rabbit (three rabbits a day could keep a cat going for all of its life), deer, fox, livestock, mice, rats, domestic cats, pheasant, pigeon.

Habitat: These animals do not have foxed dens except when a female rears young. Territory can range from thirty square miles to one-hundred square miles. Despite being very elusive and mainly nocturnal, reports often emerge of cats basking in the sun, invading back gardens, although the most likely reports come from dog-walkers and motorists travelling late at night or during the early hours when these animals hunt.

These animals ARE NOT cross-breeding..leopards seek leopards, puma seek puma etc.
It's unlikely humans will be attacked. The only chance of an attack occurring is if a cat is cornered, provoked or injured, in turn making it handicapped and agitated. If one sees a large cat reasonably close it is advisable to keep eye contact and back away slowly. Do not run.

Evidence exists in abundance. I have filmed large cats, paw-print casts are often found, and excrement, scratch marks up trees and hair samples. I have seen a black leopard three times, a lynx once, and a puma once.

Cannock Chase: This area is often considered a 'window' area for mysterious happenings, and so such cats are lumped in with the paranormal, when the relaity is, it's only natural such animals would be seen around the Chase as it's heavily wooded and mainly undisturbed. Cat sightings have emerged outside the Chase but the local press like to confine such mysteries to the area as it makes good headline.

Scepticism is rather tiresome now in regards to such cats. Sceptics often sit behind a PC in the comfort of their armchair and say what can and cannot be without ever looking more in-depth at the situation. The oficial line on such animals, i.e. police, government, is that they don't exist which seems a strange attitude. If such animals become recognised it means we can monitor them officially. Of course, this would cost the government money, but the problem is, every time a cat sighting emerges, especially near a school, the police waste time and resources sending out a batch of officers, helicopters etc. It's a crazy situation.

Large cats will not often be found dead on the roads. When you consider that foxes, badger and deer are rarely found dead in the woods, and puma and leopard rarely found dead in their countries of origin, then what chance have we of finding such intelligent and elusive animals in the UK...when no-one is really looking! A jungle cat was killed on the roads in Shropshire a few years ago, a lynx was shot in Norfolk, but in most cases a cat would crawl away to die, and then its carcass would be eaten by nature - scavengers, insects etc.


All this background information and scientific reasoning behind the debate will provide a major contribution to my piece. In the reply were his opinions and how there is scientific evidence to back them up. Though I would have liked to interview him, it was impractical with us both being located so far apart. I will however include parts of the statement in my documentary as a voice over alongside establishing shots and panning shots of the landscape, as well as footage of a black leopard setting in Gloucester so as not to just have me reading off a piece of paper.

I then conducted a sit down interview with Mr Fletcher from the local higher education facility, which I will cut down and edit into my documentary giving his professional opinion on the debate which is an opposite of Mr Arnolds. This helps give a balanced unbiased argument in my five minute extract and proves there is scientific evidence to prove both sides correct.

Intentions for my documentary - 5th December 2009

Having carried out extensive research into the documentary genre and audiences I have decided to create an investigative documentary to be broadcast on the digital channel BBC4 late in the evening so as to attract a more mature, educated audience.

From analysing a number of professional and amateur productions I have gained an insight into how the conventions of the documentary genre can be used in a number of different ways.

For my documentary I intend to investigate the mystery of the beast of Cannock Chase, to attempt to either prove or disprove its legitimacy in the minds of the audience. To do this I will use myself as the narrator to convey to the audience through the use of a voice over of footage and me as the talking head, the background information in a neutral fashion so as not to put a bias twist on the debate.
As well as this I intend to interview a number of experts on the subject such as the local forestry commission, a forensics lecturer, a researcher on big cats and representatives from the local papers.

By doing this I will conform to the conventions of interviews and the use of the expert to portray information to the audience that they will naturally be more inclined to trust as it comes from a reliable source. For this the Mise En Scene of my interviews will be very important as location and attire act as visual aids for audiences to associate the information being given to the person giving it and their professional position and trustworthiness. To do this I intent to interview the forensics lecturer in his office, surrounded by files and folders with him wearing a suit so as to give the impression of an academic, whereas I intent to interview the forestry commission’s representative outside their log cabin to give the impression of an association with the woodland.

On top of any information given I intend to use footage shot for other purposes such as nature programs as well as establishing shots of the area I have taken to act as a visual aid for the information being conveyed. For example I intend to ask about the hunting methods of black leopards. Alongside the response I will have footage of this hunting method being carried out to reinforce the idea within the audiences mind as well as keep them form the potential boredom of just watching a man talk to a camera.

As for sound and music, I intent to have an upbeat music track in the background that will drive the information being given, but not drown it out or distract audiences from it. For this music I sought to conform to the convention of using a piece associated with the theme. However the Pink Panther did not sound effective against the voice over so I settled for “underdog” by Kasabian, a lighter piece that would not distract audiences.

As I am only producing a five minuet extract, I will not perhaps be able to investigate as much as I would if I were producing a full program. If I were producing a full program I would possibly seek out those who have claimed to have “witnessed” the creature and perhaps spend a night on the chase hoping to observe the creature hunting.

Next I will attempt to contact potential interviewee’s and ask them if they will assist with my project.

How the extracts can help influence my work - 3rd December 2009

Having analysed all of the extracts I now have a much clearer idea of how to apply the conventions into my piece. Through analysing the aspects of camera, editing, Mise En Scene and dialogue I now have a much clearer idea of how I will construct my documentary.
The dialogue I will use will be put across through a mixture of talking head, shot as a medium shot as well as a voice over along side establishing, panning shots of the landscape and relevant footage filmed for other purposes that will be useful for my production. This dialogue will be informative, educated so as it appeals to the target audience of educated middle aged men, yet at the same time accessible by others outside of the target audience. It will also be factual and unbiased as I wish to present an even opinion in my extract and let the evidence sway the audience one way or the other.
For any interviews I conduct I will use a medium shot so the audience feel as if they are in the room as well, not observing from afar. I shall also edit the interview to keep it interesting and relevant as well as to iron out any stammers, speech impediments or mistakes. So the audience do not grow bored of just watching a person talk directly into a camera I will accompany the interview with establishing shots (much like the voice over) and footage shot for other purposes that coincides with what’s being spoken, i.e if the method of a big cats hunting is described I will include a clip of this taking place to act a visual aid for the audience.
As regards to editing I will mostly used fast cuts to keep continuity and a subtle fade effect alongside each cut so that the transition from clip to clip is smooth and not abrupt and noticeable.
As for location and Mise En Scene I will film the talking head and establishing scenes on the Chase so that the audience can relate to the area around them and not a man in an office wearing a suit. In choosing my attire I intend to wear clothes that the audience associate with the outdoors, i.e hiking trousers, boots and a lightweight jacket to conform to the audience’s expectations of what an explorer should look like. For any interviews I intend to film in a location that conforms to their expectations, i.e an office for the lecturer and the forest base for the forestry commission.
I intend to sue the track “Underdog” by Kasabian in my piece as it is a quiet track that is upbeat, but at the same time not distracting from the dialogue. This is a contemporary piece of music that will appeal to younger generations of viewers yet is still accessible by older viewers.

Tuesday, 8 December 2009

Essay on Supersize Me - 3rd December 2009

This is an essay i wrote on the documentary Super Size Me

Documentary Analysis: “Supersize Me”


Unlike traditional documentaries where the audience are subjected too a smartly dressed academic reeling facts to them about ancient wars and bible conspiracies, “Supersize Me” takes a different angle. As a documentary “Supersize Me” embarks on what has commonly become known as a documentary quest. What is meant by this is that the documentary takes a somewhat charismatic presenter (Morgan Spurlock) and has him or her pursue a theory or a goal. Documentaries that adopt a similar approach are “Jamie’s Ministry of food” where celebrity chef Jamie Oliver embarks on a “quest” to change the eating habits of Rotherham, or programs by fashion “guru” Gok Wan that seek to empower women and get them to feel good about their bodies. Unlike traditional documentaries, the narrative aspects of these “quest” documentaries are seasoned with an air of drama and suspense (used to keep the audience interested). Often narrative stunts such as time boundaries (i.e. 24 hours to convert a garden) and general “hiccups” with the creation of the documentary (such as problems with health or physical well being) are thrown into the mix. Super Size me uses these narrative tools very effectively. The general theme of the documentary is to investigate the damage to ones health eating fast food non stop can do. In this the producers hoped to increase public awareness of the issue and dissuade them from fast food outlets. So unlike a traditional documentary, where the aim is to awe the audience with facts and figures, about military tactics or climate change, Supersize Me and other documentaries of this new “quest documentary” sub genre, seek to involve the audience in their “quest”. As a viewer, you feel almost a part of the production. You are made to empathise with the presenter and their goal. In the case of Supersize Me, Morgan Spurlock incurs some health issues as a result of his “MCbinge”. As an audience we sympathise with him and his cause, adding to the overall power that the documentary has in influencing our opinion.
The audience of this documentary and others like it are awed by a sense of inspiration and sensationalism. The audience often take on board the ideals portrayed by the documentary and act upon them. In the case of supersize me audiences would endeavour not to eat at fast food chains and eat more healthily. Often audiences relate to the presenter as he or she is represented not as a glamorous celebrity, above us in social class and life style but an “ordinary human being” to coin a meaningless phrase for what is an ordinary human being. Therefore the representation of the presenter is that of a down to earth person who is discovering things along with the audience and therefore the audience begin to feel almost a part of the production and thus relate positively too it.
However this documentary and other like it are based around a “pseudo quest”. By this we mean that although the production has the feel of an ongoing, ever discovering journey by the presenter and the audience in relation to him or her, it is in fact railroading toward a pre defined conclusion. In the case of super size me, the outcome is o course obvious. Why would an institution back a documentary that in the end discovered that MC Donald’s food in fact did not cause any health concerns, or in Michel Moore’s Fahrenheit 911 that George W Bush did in fact win a legitimate victory in the presidential elections and was a good leader. That would not sell and institutions fund documentaries for profit. So although these quest documentaries have the feel of an ongoing journey of discovery, they are in fact institutionalised and scripted toward a pre arranged conclusion, one that is sensational and one that will sell.
To summarise, Supersize Me is a documentary that (like many other recent documentaries) challenges the documentary stereotype, and uses a mixture of entertaining performance and informative statistics and facts to inform and entertain its audience. The narrative of the piece adopts a “quest” type of structure, where the presenter and the documentary takes us on a journey of discovery to bring about a result, in the case of Supersize Me, exposing the damage that fast food does to people however this result is often the desired outcome of the documentary producers and the documentary as a production is subtly scripted toward this set of ideals aiming to bring about this school of thought in the audiences mind.

Documentary Analysis - Panorama, Scientology and Me - 3rd December 2009

Finally I decide to analyse a more hard hitting investigative piece in order to differentiate between how the conventions of documentaries are applied in each type of TV based investigate documentary.

The documentary I chose to analyse was one from the BBC’s Panorama series, a series of hard hitting investigative documentaries that are marketed as “revealing” and hit out against controversial subjects to attract viewers. The documentary I chose to analyse was “Scientology and Me” the documentary that digs deep into the mysterious world of the church of scientology investigating claims of corruption and ill being. I chose this episode as much like the beast of Cannock Chase, Scientology is an oddity, looked upon by people as strange and mysterious, much like rumours of the Cannock Chase panther.



Documentary Conventions used

Interviews – are used to give the audience a sympathetic view of the Mothers loss. This interview is used to further stain the image of Scientology by presenting the negative effects it has. Also the decision to exclude the second interview due to the return of the daughter is effective in creating conspiracy suspicions within the audience.

Talking Head – is used in conjunction with medium shots to convey information to the audience along with voice over’s much like the other examples.

Footage shot for other purposes is used such as interview with a deceased person that could not be filmed live.


Camera

Throughout the extract the voice over’s are coupled with establishing shots as well as tracking shots of the car driving too and from locations. Medium shots of the talking head conform to the generic conventions of the genre. Over the shoulder shots are used in both interviews to emphasise the presence of the narrator as the investigator.

Editing

Mostly quick cuts to keep continuity and match the dialogue of voice over’s so the change in clip is appropriate to the dialogue being spoken.

Wipes are featured in and out of the title sequence, a characteristic of the program.

Mise En Scene

The narrator wears a suit so as to emphasise his status as an academic and an educated individual to promote the idea of a reasoned unbiased documentary.

Dialogue

Is like most of the previous examples questioning to extract information as well as informative to convey that information to the audience. The language used is not sophisticated to the point of unclearness, yet is educated to appeal to the intellect of the target audience.

Sound and music

Voice over’s are backed with quiet instrumental music as an accompaniment, so as not to distract the audience with lyrics.

The title sequence features the generic Panorama theme music, which audiences associate with the program.

Documentary Analysis - Louis Theroux's Guru's - 3rd December 2009

I then went on to view and analyse a BBC documentary to observe the ways in which television documentaries use the conventions of the documentary genre. The first television documentary I analysed was Louis Theroux’s Guru’s taken from his Weird Weekends series where he investigates and documents groups of people that have a passion for weird things (as the name suggests)

I will analyse this too see how the conventions of documentaries are used in television productions as well as to observe how a documentary can be made less sincere yet at the same time informative, educational and entertaining.



Documentary Conventions used

Interviews – Interviews are used throughout this documentary to acquire information and a professional opinion. A type of interview is conducted during the spiritual session combined with the use of fly on the wall filming.

Voice over – a voice over is used to present information about India and the guru’s on top of fly on the wall footage of the market place and them walking through it

Talking head- is also used as a means of presenting information to the audience and coincides with the ongoing interview with the guide. This is done so audiences feel a part of the investigation as well as so the presenter can convey information to the audience.


Camera

Throughout the extract, establishing shots and tracking shots of the market, the beach and the guide’s home are combined with a voice over to act as a visual aid for the information being conveyed.

During the ritual close up shots and medium shots are combined with quick cuts to give a sense of confusion within the audience mimicking the thoughts and feelings of the presenter, as well as give an insight into what happens at these ceremonies.

During scenes of the talking head and the ongoing interview, medium shots are used so the audience feels a part of the conversation, and a part of the investigation.


Editing

Predominantly quick cuts are used for the purpose of continuity and to display different angles and views during the ritual.

At the end of the day, the clip of the setting sun over the sea fades to black giving the impression of the day ending.

During the title sequence, wipes and computer graphics are used in combination with clips from previous episodes to emphasis the fact of it being a program from a series.

Mise En Scene

The attire of the presenter is very ordinary to promote the notion that he is an ordinary person and a visitor to this way of life just like the audience. Had he been wearing the outfit of a guru, the questions asked for the purpose of his (and the audiences) discovery of their way of life would not seem as relevant as the audience would assume he knew. His attire is also different to the guru’s and spirituality seekers to highlight the fact that he, like us an audience, is an outsider to this group.


Dialogue

The dialogue of the piece is both informative and investigative. On the informative side, the presenter relays background and contextual information to the audience through the use of voice over’s and language that is sophisticated, yet not to hierarchy that audiences cannot understand. On the investigative side, questions that form in the minds of the audience are asked, with nothing not being explained. This helps the audiences understand leaving them informed, fulfilling the purpose of the documentary.

Sound and music

Background music is once again featured alongside establishing shots and voice over’s to add to the overall viewing experience. Traditional Indian music is featured as it relates to the location and theme, as well as not being inharmonious and distracting viewers from the dialogue.

During the title sequence a piece of music is used as a generic backing for the title sequence that reminds audiences of the fact it is a series.

Documentary Analysis - Ethiopian tribes in the Omo valley - 3rd December 2009

Next I looked at a piece from the complete opposite end of production. “Ethiopian tribes in the Omo Valley” is an amateur documentary produced and funded by one man travelling in Ethiopia documenting life there for the Ethiopian people. This documentary is distributed solely on YouTube as there is no funding for distribution elsewhere. I analysed this piece in order to see how the conventions of documentaries are applied to an amateur production.



Documentary Conventions used

Talking Head – to convey information to the viewer, this is shaky as he is pointing the camera at himself as there is no camera operator.

Interview – with the African chieftain, conforming to the conventions of an interview except the content of dialogue as they share no common language.

Actuality – footage of the villagers going about their everyday lives the same as if the camera had not been there

Camera

As stated before the filming is all done by hand using a domestic camera. This renders all the footage shaky as he is not using a tripod. Establishing shots of the village as well as panning and tracking shots of the coach journey are used as a backing to the text dialogue and to set the scene.

Close up shots and medium shots are used in the interview to give the audience a close look at the interviewees.

Editing

Not many cuts are featured as it all filmed including the transitions from shot to shot as well as zooms. What little editing there is has been produced on a domestic software package with an over emphatic blur from one scene whereas the majority feature quick cuts to and from footage, text and images.

Mise En Scene

The attire of the presenter is representational of the audiences pre conceived impressions of an “explorer” or traveller. He wears clothes suitable for the hot climate of Africa that are also practical for exploration as opposed to a suit that would look out of place.

Dialogue

The interview is in coherent as both parties share no common language. However it does create a representation of the lives of Ethiopian tribes (the purpose of the documentary). The talking head dialogue is used to explain the conditions of the villagers and give meaning to the footage.
No voice over is featured; however text is used alongside footage and images to explain them.
Sound and Music

Photos and establishing shots are accompanied by traditional African music to adhere to the expectations of the audience.

Documentary Analysis - Super Size Me - 3rd December 2009

The first documentary introduction I analysed was “Supersize Me” a large scale investigative documentary that was funded and produced by film companies and distributed via cinema and eventually DVD. (It has since appeared on television)

I will analyse this in order to gain an insight into the forms and conventions of the investigative documentary genre that feature in high budget projects.



Documentary conventions used

Voice over –
to give information on top of establishing footage and titles
Interview and use of the expert –
to gain an expert perspective from doctors on the subject that the audience can trust
Fly on the wall filming –
of obese people walking, that would have been the same had the camera not been there
Talking head – to convey information to the audience

Camera

The majority of camera shots featured are medium shots of the presenter and interviewees. Fixed medium shots enable the audience to focus primarily on the person speaking in the footage as opposed to what’s happening in the background.

As well as medium shots, long shots and establishing shots are also used for the footage that showcases the voice over. In this panning shots and tracking shots are used to coincide with the themes presented in the voice over, i.e. panning shots of fast food outlets or over weight people.

Editing

Most of the editing is quick cuts between extracts of the three interviews taking place. As the three interviews are of a similar theme, the quick cutting between extracts of all three is useful to swiftly present their information in an almost montage fashion, enabling the audience to hear each of there view points almost simultaneously.

Throughout the title sequence photos are presented with a “scrap book” editing technique where they enter the screen almost like they are thrown onto the footage from above. Alongside this a digital map is used to show MC Donald’s’ world wide business empire as well as the growing obesity figures in America over the last twenty years. The use of digital maps here coincide with the voice over dialogue and give a visual representation of what’s being said to help the audience consume the information being spoken.

Mise En Scene

The general Mise En Scene of the extract is typical of the audience’s expectations. In the varying medical practices the audience are presented with the typical Mise En Scene expected of a doctor’s office, folders, computers and medical records. This is used to give what is being said a more professional, legitimate reception from the audience as they automatically feel more trusting toward their expectations of a medical professional. The attire of the doctors is also as expected from the audience’s representations and expectations of doctors with them wearing white laboratory coats.

Elsewhere the Mise En Scene is typical of a documentary filmed in New York with the busy streets, establishing shots of sky scrapers and taxi’s as well as bug fast food outlets. Also the attire of the presenter is very ordinary reinforcing the notion alongside the dialect that he is an ordinary person that the audience can relate with.

Dialogue

The dialogue in this extract is used to give an introduction to themes of the documentary. The tone of voice and content of language is not overpowering and is accessible by all. The words spoken have a certain air of authority within the audience as it is littered with facts and figures that invoke acceptability within the audience.

Throughout the interviews the professional language expected from doctors is featured to give what they say a sense of professionalism and authority in the minds of the audience.

Sound and music

The backing music used is quiet and non lyrical so as not to draw attention away from the dialogue. During the later title sequence music that is associated with the themes (fat bottomed girls – queen) is used.

Monday, 7 December 2009

Audience Consumption of Documentaries - 28th November

With advances in the internet and the introduction of web 2.0, the means for people to interact with the internet, it has become possible for audience’s to both view documentaries and any other film online as well as upload their own productions. This has made way for all manner of amateur documentaries to be broadcast online where everyone can view them for free. Operating the same principle many broadcasters such as Channel 4 and the BBC have developed an online database of television programs to be watched at the leisure of audiences. The BBC iplayer and Channel 4’s on demand service enable viewers to access an online database of programs from the previous week. This grants documentaries alongside other genres a wider audience as viewers who may have missed a program in the week can view it online for free.

This alongside the more traditional ways of consuming visual broadcast media such as films and television via the television, in cinema’s or on DVD and VHS has given all genres including documentaries a much a wider reception from audiences whether they seek a hand held camera view of life in Ethiopia or whether they have missed the latest Panorama.

Despite all the advances in online viewing of media, television is still the most accessible and therefore popular method for audiences to consume documentaries. The rise in free view, sky and other providers of digital television has increased the number of specialist channels for reality TV, Historical documentaries, nature programs and most other genres. This has inevitably increased the number of documentaries being produced and consumed.

Below I have taken a typical weekday in a programs listings magazine (the Radio Times) and have highlighted when documentaries are broadcast both on terrestrial television and on digital channels to investigate whether there are any patterns in when and on what channels documentaries and more specifically investigative documentaries are broadcast.



Page 107

As we can see from the morning schedules for terrestrial television, documentaries feature very little with two traditional documentaries and a number of reality and home improvement programs. This is due to the audience of day time TV predominantly being mothers looking after kids at home as with the stereotypical family it is often the man who is out at work at this time. Therefore broadcasters aim their programs more toward an audience of women and children at this time.



Pages 108 and 109

The evening gives way to more documentaries with the majority of investigative more educated documentaries such as Andrew Marr’s The Making of Modern Britain. Over all five channels documentaries are featured, however as we can see it is predominantly the BBC that broadcast more investigative, educated pieces.



Pages 110 and 111

As we move onto the digital channels we can immediately see an increase in the number of documentaries even on the general digital channels as opposed to the more specialist channels on the next page. Once again the BBC channels feature more documentaries with BBC4 featuring three educated and investigative documentaries for more mature audiences, as BBC3is aimed mainly at teenagers. More 4 also feature a number of documental programs but are less investigative for example Grand Designs.



112 and 113

Once again as we move onto the more specialist digital channels we can see the rapid increase in the amount of documentaries broadcast. As these channels are split into categories, i.e. the History channel or the Natural geographic channel, it is self evident which channels will broadcast which type of documentary. However only a few investigative documentaries are featured in these channels as they predominantly broadcast programs specific to their genre.

Having analysed the days listings I have become aware of the patterns in the broadcasting of documentaries. They are predominately featured in an evening on digital television as terrestrial channels broadcast a variety of programs more appealing to the majority of people. In the digital channels documentaries are split between channels that showcase pieces of that specific genre i.e. Good Food featuring food based documentaries. BBC4 however broadcasts a number of investigative pieces aimed at a more mature and educated audience and it is for this channel that I shall create my piece.

I chose BBC4 as it is also linked to the BBC online database, iplayer, unlike most of the other digital channels increasing my perspective audience numbers.

I will now go on to watch and analyse a number of extracts from existing documentaries to gain further understanding on how the conventions I have researched are applied to professional pieces of all scales of production.